For sellers
The first ten days decide the next ninety.
A house that is priced right is busy in the first two weekends. A house that is priced optimistically sits, accumulates days on market, and eventually sells for less than it would have if the number had been right on day one. That is the whole game, and it is why the pricing conversation matters more than anything else on this page.
What the team actually does
- Pricing off comparables, not hope
- A list price is a hypothesis about what a buyer will pay. It gets tested in the first ten days and it does not get a second first impression. We bring the comparable sales, the days on market and the list-to-sale ratios, and then we have an honest conversation about the number.
- Preparing the house
- What is worth fixing before listing, and — more usefully — what is not. Sellers routinely spend money on improvements that return less than they cost, and a broker who has watched forty years of buyer reaction can tell you which is which.
- Photography and presentation
- The listing photographs are the showing. Most buyers decide whether to walk through a house on a phone screen before they ever ask for an appointment.
- Marketing the property
- MLS syndication is the floor, not the plan. Where a property goes beyond the feed depends on what it is and who is likely to want it — a lake property and a downtown loft do not reach the same person.
- Negotiating the contract
- Price is one term. Inspection response, closing date, possession, financing contingency and who pays what at closing are the rest, and a good outcome on those is worth real money.
- Getting to closing
- Appraisal, title, inspection resolution and the lender’s timeline. The period between accepted offer and closing is where transactions actually fall apart, and it is mostly a coordination problem.
If you would rather not be on the open market
Some sellers have a good reason not to advertise: a job change that is not public, a family situation, a tenant in place, or simply a preference for not having strangers walk through the house every weekend. There is a quieter way to do it, and it is worth understanding before you list.
It is not free — a property that never reaches the full buyer pool may leave money on the table, and any broker who tells you otherwise is selling you something. But for the right seller it is the right trade.
For sellers
What is your home worth today?
Not an automated guess off a national database. A real opinion of value from an associate broker who has watched this market move for forty years — with the comparable sales, the days on market and the list-to-sale ratios behind it.
No obligation. Bill reviews every request personally before anything is sent.
Curious what the county thinks your home is worth? The property tax assessment tool checks whether your valuation is in line with comparable homes — which is a different question from market value, and one most owners have never looked at.